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That same month, Korean TV personalities Kang Ho-dong and Shin Dong-yup announced that they had signed exclusive contracts with SM's new broadcasting subsidiary, SM Culture & Contents (SM C&C), marking SM's expansion into television.In 2013, SM C&C acquired Hoon Media (a production company led by Lee Hoon-hee, responsible for KBS serials 1 vs 100, Heroines 6, Qualifications of Men, and Music Bank) and Woollim Entertainment, a record label responsible for artists such as Infinite.On August 1, SM debuted Red Velvet, its first girl group since f(x) five years prior.In August 2015, SM partnered with sports marketing company IB Worldwide to create Galaxia SM, responsible for golfer Park In-bee, gymnast Son Yeon-jae, and Choo Shin-soo, right fielder for the Texas Rangers.In Japan, SM Entertainment co-publishes Avex Trax releases for artists including Ayumi Hamasaki, Namie Amuro, and Koda Kumi, as well as Johnny's Entertainment artists such as Arashi and KAT-TUN. Jung Hae-ik was appointed CEO at the time of SM Entertainment's official reestablishment in 1995, Around the same time, the company was approved for listing on KOSDAQ, and SM established an affiliation with the Japanese major label Avex Trax. In 2003, SM became affiliated with Starlight Corporation Ltd. That same year, the company debuted five-member boy group TVXQ.After graduating from California State University, Northridge in the United States, Lee Soo-man returned to Korea and in 1989 established what was then known as "SM Studio" in the Apgujeong neighborhood of Gangnam, Seoul. SM also formed the subsidiaries BM Entertainment and Cid. The following years saw the debuts of artists such as TRAX (2004), The Grace (2005), and Super Junior (2005).In April 2008, SM debuted a Mandarin-language sub-unit of Super Junior, named Super Junior-M.In October 2008, SM announced plans for Bo A's debut in the American market, under a newly formed subsidiary label named SM Entertainment USA.

The company's first venture was a production of the American musical comedy Xanadu, starring Super Junior members Heechul and Kangin.

Representative of the entertainment industry in Asia, the company operates its own comprehensive entertainment business including artist development, record label services, talent agency services, music production, music publishing, event management, and concert production. , CSJH The Grace, Super Junior, Girls' Generation, J-Min, Shinee, f(x), Zhou Mi, Exo, Red Velvet, NCT, and produced and popularized artists like H. T., Fly to the Sky, Shinhwa, Trax X, and Henry Lau. and Shinvi were signed, respectively), but they later dissolved when their groups disbanded.

The label is home to prominent K-pop artists such as Kangta, S. It also manages a number of actors, including Kim Min-jong and Lee Yeon-hee. in 1997, boy band Shinhwa in 1998, R&B duo Fly to the Sky in 1999, and soloist Bo A in 2000. In late 2002, SM was awarded the Grand Prix of Ministry of Culture and Tourism for the Culture Contents for Export Award in music.

In February 1995, the company changed its name to SM Entertainment and set up its capital fund. In 2005, Kim Young-min became the company's third CEO, under whom several artists debuted with a view to promoting outside of South Korea.

SM then developed an in-house production system and created a string of successful artists, including boy band H. Artists produced by SM during this period included Chinese-born soloist Zhang Liyin (2006), Japanese-language soloist J-Min (2007), Girls' Generation (2007), Shinee (2008), and f(x) (2009).

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