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Leanne Pittsford, Start Somewhere: We spend a lot of time listening on Twitter, Linked In and Facebook.Being known as a resource is a great way to build relationships, provide value and get referrals.So over the years I saw an opportunity to help the LGBT community by funding films and events that tell our stories.LI, LI Softball Academy: After my final season competing, softball icon Jennie Finch asked me to steer her softball academy in New Jersey.Zephyr Paquette, Skelly and the Bean: I built my business by offering founding memberships to micro-investors, so I also rely on and encourage word-of-mouth marketing for the majority of my events.Jennifer Bellizzi, Bellizzi Productions: Much of my business comes from word-of-mouth, either from friends and family or from past clients.Pittsford: We feel really strongly that our fight for LGBT equality is dependent on a strong LGBT business community, and increasing the wealth of our community.It creates a ripple effect that increases donation power and creates influence at the tables of power.

Pittsford: We made Start Somewhere t-shirts for our dogs, but they refused to wear them. That’s why we joined the National Gay and Lesbian Chamber of Commerce’s New York chapter; to connect and network and share our resources with hopes of doing business together.

She was a scrawny little bean who had been red-listed at the pound [meaning she was going to be euthanized] because they thought she was too sickly for adoption.

I began cooking for her, slowly incorporating ingredients to see how she would react…Within a month of home-cooked meals, she was a brand new dog.

Mona Elyafi, ILDK Media: I do a lot of work on the Internet to establish and levy a prominent presence online.

I also make sure I stay current with the latest cultural and social media trends. Smith, Cheryl’s Global Kitchen: I market my business through the usual search engines, like Yelp, Urban Spoon, Grubhub and so on.

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